Gionee Elife E6 first look

Whenever a replacement new brand launches within the market, the primary issue that involves my mind is “oh no, yet one more company that’s return to form a fast buck.” Most of the “brands” sometimes buy their smartphones within the streets of Shenzhen in China, haggle on the worth, get their stigmatisation cuffed on that and launch it as their own product. And once they run out of stocks, they repeat constant method and launch a replacement model. Therefore that’s what precisely was entering into my mind once Gionee invited ME to go to their producing facility close to Shenzhen and MEet its president who’d introduce me to their latest flagship smartphone, the Elife E6.

Before acceptive the invite I mammary gland around regarding the corporate, asking friends United Nations agency had spent enough time in Shenzhen with most makers whereas consulting Indian brands regarding their product portfolios. All of them had constant issue to mention – go, check it out and you’d be pleasantly shocked.

Turns out Gionee is one in all the highest smartphone makers out of China that has partnerships with a number of the simplest names within the element business. “We solely partner with the simplest names within the business. For chipsets we've got MediaTek and Qualcomm, Au Optronics and Samsung for show and Sony or Samsung for the camera module,” William Lu, president, Gionee tells ME. which shows within the Elife E6, Gionee’s latest smartphone that may launch in Asian country later this month.

Right from the word go, the phone impresses. Heck, it might simply pass for a smartphone from any of the tier one brands. Gionee’s chief designer attracts his inspiration from Apple which shows within the Elife E6, that has straight lines and a flat back. The front looks like a block of glass once the show is turned off. The white variant uses shiny plastic, that per the designer makes it appear as if ceramic from a distance. The black one incorporates a muted matte end as shiny black appearance plasticky, he tells ME. therefore what if the phone is so product of plastic, it appears like premium plastic, not like what we tend to see from the world’s largest smartphone merchant.

The Elife E6 incorporates a non-removable back and uses a 1 Glass answer for the show wherever the touchscreen and protecting glass ar coalesced into one layer that produces the assembly agent and parts on the display conjointly seem to be nearer. this can be constant technology that Apple introduced within the iPhone 5. The result's a sleek 7.7mm skinny phone with a 5-inch full HD 1080p display.

Unlike most “Chinese” phones, the Elife E6 incorporates a single small SIM card slot and therefore the SIM card receptacle is galvanized by the iPhone, that has become kind of a typical currently with brands like LG, Sony, Nokia and HTC implementing it too. there's a 13-megapixel camera with Associate in Nursing light-emitting diode flash on the rear and a 5-megapixel camera on the front. Albeit the software system was still not final i used to be shocked by the standard of the camera. whereas not precisely iPhone 5 quality, the Elife E6 appears to be terribly near it and miles earlier than the 13-megapixel camera on the Micromax Canvas 4.

Like most respectable smartphones currently, the Elife E6 comes with a noise cancelation mic for calls and therefore the speaker assembly on the lowest bears Associate in Nursing uncanny similitude to the iPhone 5. I’m willing to let that pass until the time the audio quality is okay, that sadly I couldn’t check throughout the temporary time I spent with the device. different hardware specs embody a 1.5GHz quad-core processor, 2GB of RAM, 31GB of internal storage and a 2,020mAh battery. there's no microSD card slot.

The Elife E6 runs on android  jelly bean 4.2 with a heavily bespoke store that Gionee calls friend. The software system continues to be underneath development although it feels terribly iOS like with no app drawer and simply pages of icons. However this can be the Chinese version and therefore the Indian version may well be a trifle totally different . In China, Gionee can offer weekly OTA updates for its OS that may add new options. I'm unsure if that may happen in Asian country additionally.

One key feature that I'm very trying forward to could be a hardcoded battery saving utility that the corporate claims can manage apps higher than most automaton smartphones. Lu tells ME the answer has been developed in-house and it manages once apps running within the background ought to connect with the web instead of all of them connecting all the time, that drains battery. He claims that the Elife E6 wouldn't see a big call battery nightlong, not like different android smartphones.